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商品編號： 9-305-050 出版日期： 2004/10/05 作者姓名： McFarlan, F. Warren;McAfee, Andrew;Eisenmann, Thomas R. 商品類別： Other 商品規格： 22p 再版日期： 2005/12/14 地域： Japan 產業： E-commerce;Finance & insurance;Internet services 個案年度： 2004 - 2004
商品敘述：
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case.
涵蓋領域：
Information technology;International business;Profitability
相關資料：
Case Teaching Note, (5-306-011), 4p, by F. Warren McFarlan
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